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assort — film still

Tokyo craft in the West Village.

Japanese hair salon · West Village · New York
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The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

New York is our West Village chapter — on Jones Street, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
350K Instagram · 842K TikTok · 139K YouTube

The Team
Jin Murano — Senior StylistJin MuranoSenior StylistEnglishfluent@jinmuranoNatsumi Murano — StylistNatsumi MuranoStylistEnglishadvanced@natsumiiiichiAiuna Angarkhaeva — StylistAiuna AngarkhaevaStylistEnglishadvanced@ayunasolMasumi Seyama Share — StylistMasumi Seyama ShareStylistEnglishadvanced@msshare55Gilad Goldstein — Senior StylistGilad GoldsteinSenior StylistEnglishnative
Journal
AllNews
NewsWhy Guys Keep Coming Back to AssortAugust 1, 2026NewsDark Roots, Bold Streaks & Zero Regrets: The Painted Panel LookJuly 9, 2026NewsThe Hair Treatment Girls Are Whispering AboutJune 26, 2026NewsDigital Perm vs. Cold Wave Perm: Which One Is Right for You?May 12, 2026NewsBleach 101: Everything You Need to KnowMay 5, 2026NewsKeratin Treatment at Assort NY: Smoother Hair + Less EffortApril 24, 2026NewsHere’s what your first Assort NY visit looks likeApril 5, 2026NewsWebsite Renewal AnnouncementFebruary 1, 2026
Social
Instagram@assort.newyork 14K
NYC hair, done right. 🖤 From bold transformations to effortless everyday looks—♥ 195 · 💬 2Main character hair unlocked ✔️ Warning: compliments may become part of your d♥ 41 · 💬 0POV: You forgot your glasses… 👓 Your stylist may need their glasses… but your a♥ 186 · 💬 4The kind that turns heads 😋🎨✨ Ready for your own masterpiece? Book your appoin♥ 196 · 💬 3
@assort.hair 350K
Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 647 · 💬 19Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 2K · 💬 22Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 518 · 💬 7Assort New York 22 Jones St, New York NY 10014 Japanese Straight Perm with Soft♥ 2K · 💬 69
YouTube139K subscribers
Pink Hair with Raccoon Tail Design #hairtransformation #hairconsultationDeep Purple Hair with Money Piece Highlights #hairtransformation #hairconsultatiMushroom Cut with Soft Highlights #hairtransformation #hairconsultationBox Dye Fix with Raccoon Hair Color #hairtransformation #hairconsultation
TikTok@assort.hair · 842K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: New York, United States Assort New York 22 Jones St, New York NY 10014Assort New York 22 Jones St, New York NY 10014 Japanese Straight Perm with Soft
Reviews
4.9★★★★★★★★★★186 Google reviews ↗
JJ Cthis month
★★★★★

I have a bit of social anxiety, and this was my first time at salon alone. However my experience at Assort was great and I felt very welcome. Aiuna is very talented and patient, and my hair came out very pretty ❤️

LLea Cabrerathis month
★★★★★

I did a bleach and pink hair dye, she was extremely good in bleaching and dying my hair pink. I have thick hair so the process was longer but it was so worth it. I’m really glad how my hair turned out. Aiuna is the best!!

MMaddie Ronquillothis month
★★★★★

I had my hair treated and cut by Gilad today, and I highly recommend him! He was so detailed when explaining the Global Milbon treatment and was incredibly precise with how he cut my bangs. 100% worth the price!

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited Statesyou are hereHong KongHong KongAmsterdamNetherlandsLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT NEW YORK
Address22 Jones St, New York, NY 10014, United States
Telephone+1-929-701-3434
Tue–Sun10:00-18:00
ClosedMonday
Instagram@assort.newyork
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

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