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Japanese Hair Salon in New York

Japanese hair stylists · Japanese-speaking & English-speaking · West Village

assort — film still

Tokyo craft in the West Village.

Japanese hair salon · West Village · New York
Book an appointment
info.assortnyc@assort-hair.com
The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

New York is our West Village chapter — on Jones Street, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
344K Instagram · 833K TikTok · 137K YouTube

The Team
Jin Murano — Senior StylistJin MuranoSenior StylistEnglishfluent@jinmuranoNatsumi Murano — StylistNatsumi MuranoStylistEnglishadvanced@natsumiiiichiAiuna Angarkhaeva — StylistAiuna AngarkhaevaStylistEnglishadvanced@ayunasolMasumi Seyama Share — StylistMasumi Seyama ShareStylistEnglishadvanced@msshare55Gilad Goldstein — Senior StylistGilad GoldsteinSenior StylistEnglishnative
Journal
AllNewsHair CutDesign ColorTreatmentsPermsColor
NewsAssort New York 2027 Prices: What Changes January 1November 13, 2026Hair CutWhy Guys Keep Coming Back to AssortAugust 1, 2026Design ColorDark Roots, Bold Streaks & Zero Regrets: The Painted Panel LookJuly 9, 2026TreatmentsThe Hair Treatment Girls Are Whispering AboutJune 26, 2026PermsDigital Perm vs. Cold Wave Perm: Which One Is Right for You?May 12, 2026
SEE ALL
Social
Instagram@assort.newyork 14K
Sun-kissed, soft, and effortlessly blended. ☀️ A beautiful balayage transformat♥ 24 · 💬 0We're looking for freelance stylists to join us at Assort New York. We have chai♥ 23 · 💬 0Face-framing perfection ✨ Long layers and curtain bangs at Assort New York. St♥ 61 · 💬 0There’s something so satisfying about a complete change in shape 😍✂️ Taking th♥ 33 · 💬 2
@assort.hair 345K
Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 975 · 💬 14Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 688 · 💬 9Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 1K · 💬 30Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 1K · 💬 36
YouTube137K subscribers
Platinum Blonde with Pink Peekaboo Highlights Transformation #hairtransformationJet Black Chin-Length Bob Transformation with Side Swept Bangs #hairtransformatiCalico Raccoon Color Transformation with Blunt Fringe #hairtransformation #haircSkunk hair color transformation with blunt bangs #hairtransformation #hairconsul
TikTok@assort.hair · 833K followers
Reviews
4.9★★★★★★★★★★215 Google reviews ↗
11996this month
★★★★★

Gilad was amazing he cut my hair exactly how I wanted it and it looks so good! He’s very nice and friendly and was walking me through each step as well as how it’ll work out in the long term too! Would definitely go back to him! 🤩

GGillian Cruzthis month
★★★★★

I have been getting my hair permed for 12 years now, and this is the first time that I got the actual volume and curl that I wanted! From the consultation to the end of the service, I really felt Natsumi's professionalism, expertise, and care for my hair. She listened and understood what I want for my hair, and really delivered! I never left a salon as satisfied as I am today.

AAriuna Iakovlevathis month
★★★★★

Every appointment with Aiuna is such a wonderful experience! I love her vision and experimenting with her—she gets it right every single time. I always love what she does with my hair. She has an incredible sense of style and taste, and such an intuitive understanding of her clients. Being able to trust someone with your hair like that is priceless.

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited Statesyou are hereHong KongHong KongAmsterdamNetherlandsLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT NEW YORK
Address22 Jones St, New York, NY 10014, United States
Emailinfo.assortnyc@assort-hair.com
Tue–Sun10:00-18:00
ClosedMonday
Instagram@assort.newyork
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT New York by subway?

ASSORT New York is at 22 Jones St in the West Village. The closest stations are West 4th St–Washington Sq (A·C·E·B·D·F·M), about a 3–4 minute walk, and Christopher St–Stonewall (1), about a 4 minute walk.

How do I book an appointment at ASSORT New York?

Book online through Fresha — ASSORT New York does not take bookings by phone.

What is ASSORT New York's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

Do the stylists at ASSORT New York speak English?

Yes. ASSORT New York is English-speaking and foreigner-friendly, with bilingual Japanese and English stylists welcoming guests Tuesday through Sunday.

Book an appointment