EN 日本語

assort — film still

Tokyo craft in the West Village.

Japanese hair salon · West Village · New York
Book an appointment
info.assortnyc@assort-hair.com
The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

New York is our West Village chapter — on Jones Street, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
348K Instagram · 839K TikTok · 138K YouTube

The Team
Jin Murano — Senior StylistJin MuranoSenior StylistEnglishfluent@jinmuranoNatsumi Murano — StylistNatsumi MuranoStylistEnglishadvanced@natsumiiiichiAiuna Angarkhaeva — StylistAiuna AngarkhaevaStylistEnglishadvanced@ayunasolMasumi Seyama Share — StylistMasumi Seyama ShareStylistEnglishadvanced@msshare55Gilad Goldstein — Senior StylistGilad GoldsteinSenior StylistEnglishnative
Journal
AllHair CutDesign ColorTreatmentsPermsColorNews
Hair CutWhy Guys Keep Coming Back to AssortAugust 1, 2026Design ColorDark Roots, Bold Streaks & Zero Regrets: The Painted Panel LookJuly 9, 2026TreatmentsThe Hair Treatment Girls Are Whispering AboutJune 26, 2026PermsDigital Perm vs. Cold Wave Perm: Which One Is Right for You?May 12, 2026ColorBleach 101: Everything You Need to KnowMay 5, 2026
SEE ALL
Social
Instagram@assort.newyork 14K
Shaggy mullet + galaxy hair 🌌💜✨ Such a fun transformation from start to finis♥ 45 · 💬 0The reaction says it all 🥹✨ A smooth, sleek transformation with Japanese strai♥ 158 · 💬 11Pink in all the right places. 🩷 A closer look at the finished color. Hair by ♥ 108 · 💬 8NYC hair, done right. 🖤 From bold transformations to effortless everyday looks—♥ 197 · 💬 2
@assort.hair 349K
Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 793 · 💬 12Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 652 · 💬 9Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 1K · 💬 30Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 1K · 💬 36
YouTube138K subscribers
Choppy Wolf Cut Transformation with Blonde, Black & Orange #hairtransformation #Bold Orange and Green Hair Color Transformation #hairtransformation #hairconsultPink Peekaboo Highlights on Long Brunette Hair Transformation #hairtransformatioBleach to Vivid Blue Shag Transformation #hairtransformation #hairconsultation
TikTok@assort.hair · 839K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: New York, United States Assort New York 22 Jones St, New York NY 10014Location: New York, United States Assort New York 22 Jones St, New York NY 10014
Reviews
4.9★★★★★★★★★★193 Google reviews ↗
MMatthew Bundaythis month
★★★★★

Gilad took amazing care of me and designed a cut that fits my lifestyle (minimal maintenance, martial arts, etc) and works with my natural hair texture.

AAmaury Saavedrathis month
★★★★★

Gilad Goldstein excellent service

WWasita Mahaphanitthis month
★★★★★

Gilad was so great! He did a thorough consult and we talked thorough what I wanted colorwise and what was achievable (I had bleached blonde parts and wanted an overall dark burgundy -- opted for single process color). He also did a strand test to make the most informative choice. At every phase he was communicative and told me what he was thinking of doing and what he was going to do next. I got a haircut form him too and I think he has given me the best shaggy cut out of anyone! He is also pretty personable and nice. Overall 10/10 experience, would highly recommend him and would def go back!

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited Statesyou are hereHong KongHong KongAmsterdamNetherlandsLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT NEW YORK
Address22 Jones St, New York, NY 10014, United States
Emailinfo.assortnyc@assort-hair.com
Tue–Sun10:00-18:00
ClosedMonday
Instagram@assort.newyork
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT New York by subway?

ASSORT New York is at 22 Jones St in the West Village. The closest stations are West 4th St–Washington Sq (A·C·E·B·D·F·M), about a 3–4 minute walk, and Christopher St–Stonewall (1), about a 4 minute walk.

How do I book an appointment at ASSORT New York?

Book online through Fresha — ASSORT New York does not take bookings by phone.

What is ASSORT New York's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

Do the stylists at ASSORT New York speak English?

Yes. ASSORT New York is English-speaking and foreigner-friendly, with bilingual Japanese and English stylists welcoming guests Tuesday through Sunday.

Book an appointment